Rachel's™ Wickedly Delicious Yogurt Announces Two New Flavors
All-Natural Indulgent Yogurt Brands Adds to its Essence and Exotic Lines
BROOMFIELD, Colo. (February 7, 2008) – The Rachel's Wickedly Delicious and wildly popular all-natural low-fat yogurt brand today announced the addition of two new delectably delicious flavors to its lineup - Pink Grapefruit Lychee and Marionberry Guava. Both offer health-savvy consumers an alluring indulgence of exotic and luscious flavors from around the world, and the added nutritional benefits of life'sDHA™ Omega-3 DHA and NutraFlora®.
- The new "Refresh: Pink Grapefruit Lychee" flavor adds to Rachel's mood-inspired Essence line, and offers a splash of euphoria to awaken your senses. The bright smell of grapefruit has amazingly refreshing qualities, and aside from the delightfully juicy and tart taste, "Refresh" includes an excellent source of vitamin C.
- Marionberry Guava complements Rachel's "Exotic" line with the marrying of ripe, succulent blackberry and a tantalizing blush of tropical guava. The bright purple marion blackberries contain antioxidants and are full of vibrant berry flavor.
"The Pink Grapefruit Lychee and Marionberry Guava flavors are perfect additions to our other Wickedly Delicious flavor combinations," said Carolina Fryer, Rachel's Brand Manager. "People love the extra health benefits our yogurt provides, specifically that they're fortified with DHA Omega-3, but the unexpected joy they find when they taste our yogurt truly sets Rachel's apart from the ordinary."
Rachel's also offers 10 other extraordinary flavors from its two unique "Essence" and "Exotic" lines, all of which are 100% natural yogurts made from milk produced without the use of artificial growth hormones and do not contain artificial sweeteners, colors, flavors or preservatives, including no high fructose corn syrup. Each six-ounce cup contains healthy probiotics - beneficial bacteria that support digestive health.
In addition, Rachel's provides life'sDHA™ Omega-3 DHA - an Omega-3 fatty acid studied for its role in heart, brain and eye health. Rachel's also contains NutraFlora®, a soluble prebiotic dietary fiber that helps enhance the absorption of calcium while also supporting healthy digestion.
Both the Pink Grapefruit Lychee and Marionberry Guava flavors are available now with other Rachel’s "Exotic" and "Essence" yogurt blends in natural food stores nationwide for a suggested retail price $.99 cents for each six-ounce cup. For more information on Rachel's, visit www.RachelsDairy.com.
###
ABOUT RACHEL'S
Rachel's U.S. made its debut in summer 2007 and builds on the success of Rachel's U.K. - a thriving dairy brand known for its stylish pairing of authentic, traditional dairy quality and contemporary great taste. Rachel's offers two tempting lines of premium low fat yogurt in 12 extraordinary blends. Combining one-of-a-kind taste with a unique balance of nutrients, Rachel's is a delectably intelligent choice. Every delicious cup offers key yogurt benefits like probiotics, calcium and vitamins D, plus an added boost of omega-3 DHA and NutraFlora®. Headquartered in Colorado, Rachel's is part of the WhiteWave Foods family of premium natural and organic brands.