WhiteWave Foods Introduces Rachel's Wickedly Delicious Yogurt
An All-Natural Indulgence
BROOMFIELD, Colo. (May 29, 2007) – Today WhiteWave Foods Company announced the launch of a new dairy brand – Rachel's "Wickedly Delicious™" all-natural lowfat yogurts. The Rachel's "Essence" and "Exotic" lines are made up of 10 alluring flavor blends from around the world – a refreshing departure from mainstream yogurt flavors. Each flavor is rich, but not too sweet, and showcases unique ingredients that appeal to health-savvy consumers. All 10 blends contain probiotics, calcium, and vitamins A&D, as well as the added nutritional benefits of life'sDHA™ Omega-3 DHA and NutraFlora®.
Rachel's 100% natural yogurts are made from milk produced without the use of artificial growth hormones and do not contain artificial sweeteners, colors, flavors or preservatives. Each six-ounce cup contains healthy probiotics – beneficial bacteria that support digestive health. In addition, Rachel's provides life'sDHA™ Omega-3 DHA – an Omega-3 fatty acid studied for its role in heart, brain and eye health. Rachel's also contains NutraFlora®, a soluble prebiotic dietary fiber that helps enhance the absorption of calcium while also supporting healthy digestion.
Rachel's "Essence" line features five mood-inspiring flavors custom-crafted to suit the consumer's frame of mind. The "Revive" blend offers a sweet peach flavor, laced with ginseng and natural green tea, "Glow" combines berries and jasmine with skin-essential vitamin A and zinc. The line also includes Pomegranate Açai ("Vitality"), Vanilla Chai ("Relax") and Plum Honey Lavender ("Calm").
The "Exotic" line was inspired by the planet's most tempting fruits and flavors and delights with delicious flavor combinations, including Pomegranate Blueberry, Mango Pineapple Passion Fruit, Kiwi Passion Fruit Lime, Cherry Black Currant and Orange Strawberry Mango.
"Rachel's offers health-minded consumers a way to treat themselves while also nurturing their bodies," said Carolina Fryer, Rachel's Brand Manager. "Indulging usually means sacrificing health, but we offer exotic, crave-worthy flavors that you can feel good about eating because they're actually good for you."
Look for Rachel's "Exotic" and "Essence" yogurt blends in natural food stores beginning June 2007. The suggested retail price for each 6-ounce cup is $0.99. For more information on Rachel's, visit www.RachelsDairy.com.
###
ABOUT RACHEL'S
Rachel's U.S. made its debut in summer 2007 and builds on the success of Rachel's U.K. - a thriving dairy brand known for its stylish pairing of authentic, traditional dairy quality and contemporary great taste. Rachel's offers two tempting lines of premium low fat yogurt in 10 extraordinary blends. Combining one-of-a-kind taste with a unique balance of nutrients, Rachel's is a delectably intelligent choice. Every delicious cup offers key yogurt benefits like probiotics, calcium and vitamins A and D, plus an added boost of Omega-3 DHA and NutraFlora®. Headquartered in Colorado, Rachel's is part of the WhiteWave Foods family of premium natural and organic brands.